Innovation versus Reality
By Tiago Bruno.
While sitting watching one of my favourite TV shows, The Grand Tour, previously known in a former life as Top Gear, the delightfully obnoxious Jeremy Clarkson got me to thinking about how arrogant the technology world has become and had I unwittingly become a part of it?
Let me explain….
Fast forward 3 years and Mr JC was imagining how hilarious it will be spectating suited and booted city folk, sat relaxing in their self-driving eco car, reading their broadsheet in one hand, tablet in the other, busily multitasking whilst letting the 4 wheeled super technology take the strain of getting them to work…. Except, (this is the funny part), a pesky jay walker steps in front of the car to admire the tarmac, thus forcing the vehicle to a halt, simply because its programme forbids any further forward propulsion while there is an obstruction in its’ way! Safety first!
Rush hour traffic at a standstill with pedestrian anarchy! Funny to watch, but not terribly practical.
It was at this point that Mr Clarkson made a thought provoking observation. Why are we jumping necessary phases?
For example, bear with me here. The revolutionary Teasmade machine was put into production back in the 70’s and yet almost 50 years on, why don’t all households have one of these gadgets sitting on the bedside table preparing the morning brew as standard?
Is having to prepare the process the night before just too much hassle?
The Teasmade was a fab idea, but why didn’t it take off? Which brings me back to the Self driving cars. Don’t we need to cover the basics and get those right first?
As a forward thinking, unashamed, computer loving geek, I have a passion for anything remotely techy, am a software enthusiast and U4BW evangelist. Above all, I relish pushing boundaries and challenging the status quo, but really, at the end of the day, how useful are my ideas? More importantly, who wants them and how commercial are they?
For example, who needs a coffee machine that can be activated by a U4BW form?
Yep, that was one of mine! Adapted, configured and tweaked by my mere mortal hands and demonstrated at the 2016 U4BW customer conference. An idea originally born out of a joke ‘Agresso is amazing, but will it make me a coffee?’
The concept was original and the challenge was right up my street! I wanted to prove how far you could stretch an idea and the technology, so, in my spare time, I made one! #toobig4myboots
You should have seen the delegate reactions when they hit the submit button on the U4BW form and the coffee percolator whirred into action. One sugar or 2? Disbelief, mirth, and plenty of surprise. Even some fruitless searching for a hidden person under the table pressing buttons! I felt smug and euphoric! Clever me!
Will I patent my lightbulb moment and make a load of cash? Hmmm, not this time.
Why? Because although I think my idea is super neat, realistically, who is going to part with hard earned cash for my shiny new expensive prototype?
Even I know clients would just rather the form submit correctly without all the extra bells and whistles of a perfectly prepared frothy, decaf, skinny latte with chocolate sprinkles!
Technology is being pushed along by the likes of me and other big software giants, (green, round and grows on trees) because there is a demand at the top for innovation and ingenuity, but, does the bottom line customer really need or want a problem solver, where the problem doesn’t exist in the first place?
Are technology boffs like me creating solutions to problems we don’t really have? How affordable is the advanced technology for the average consumer? Braking distances, lane deviation and parallel parking technology already exists, but come at an extra cost. Let’s perfect these gamechangers first, make them affordable and useable – BEFORE we start getting excited about self driving cars.
I totally love my job because my boss positively encourages me to think laterally and imaginatively and ultimately enjoys where my concepts go, (hence the U4BW coffee maker) but inevitably they are over engineered and pretty useless when it comes to everyday life.
It’s Ok, my ego can handle it! Just!
However, strip back my idea and they suddenly become a much more useable viable product and I do have a lot of smart ideas! This is the reason why we at Embridge, created the ORIGINAL Smart Solutions service.
Those irritating, niggly problems you are experiencing with your system, that if fixed or automated, could save you a whole load of time and effort, are often too small for the big software people to take seriously or invest in with an upgrade. They are simply too busy jumping phases and concentrating on the next bigger and better gig instead of finessing the original product.
Embridge’s Smart Solutions are about providing customers with simple striped back solutions that they need, right now today. Not over-complicated, user friendly and affordable to fix. We can provide an independent, affective solution that can be bolted onto your original system to repair a problem for the same cost of a day’s consultancy. A permanent, cost effective fix.
E.g. how hard is to make a specific address type mandatory, like INVOICE? The answer? Easy peasy lemon squeezy with an Embridge Smart Solution. We not only specialise in solving conundrums, we thrive off developing and packaging up the original smart solution.
So, have a look at our website and drop us a line detailing the type of dream solution you wish you had and quite possibly, if we don’t already have the solution, the chances are we will find one which will solve your problem without it costing the earth!
As for me and the future? No need to worry yourselves on that account. Me and Embridge are catching up with new technology too, but instead of solving problems you don’t have yet, we’re busy helping business solves the ones they do have!
Innovation versus reality…