Effective Use of No Colour
With design in elearning, and any other UX/UI principles, we wanted to think about the use of colour/branding and the effectiveness it can have on the success of training.
From a designer’s perspective, my initial reaction is ‘no, it isn’t always effective to use branding’.
Hear me out; the way in which something is designed, and the content is presented, should have a greater impact on what the learner takes in, irrelevant of which colours/branding have been used. However, the right colour combinations could have a significant impact as well.
The monochrome look lends a hand in the minimal and straight up trends we see in design currently. Straight to the point and, showing exactly what is necessary.
Unlike the phenomenon itself, we don’t want our elearning to be painful. Just fun. Imagine a course with clashing colours for example. A painful and distracting way of showing content that has a negative impact on the learner, effecting what content they take in. In this instance, yes, colour does affect the learner.
We want to strip this back, remember old-fashioned-colourless televisions? Mr Grey would still have had the same effect on the audience even watching on one of those and we all know it.
The colour grey is timeless and practical, lacking the negativity of the colour black. It effects the mind and body. Light greys are more feminine in nature, whilst dark greys are more masculine.
“Grey matter – refers to smart, intelligence, brains and intellect.”
Above are some design examples I mocked up. Try using no more than 3 colours in a course. A light grey, a dark grey and one stand out colour (such as red or purple).
This is our challenge to you, what are your thoughts?
Let us help you drive value from your business information system investment.
The Old Rectory Business Centre, Springhead Road,
Northfleet, Kent, DA11 8HN
+44 (0)1474 338735