Business Development Executive

The Business Development Executive (BDE) plays a key role in the early stages of the sales process, focusing on identifying, engaging potential customers.

Their primary responsibility is to generate and qualify leads, ensuring a steady pipeline of opportunities for the sales team. By researching target organisations, understanding their challenges, and initiating conversations, they will help position our products and services effectively within the UK Public Sector including Local Government, NHS, NDPB, Blue Light, NFP, HE and FE. Embridge also attracts customers from outside of these focus sectors which the BDE would build opportunities with.

A significant part of the role involves outreach through multiple channels, including email, digital (web + CRM), phone, LinkedIn, and industry events. Success in this position requires the ability to quickly build rapport with stakeholders, understand their needs, and assess potential alignment with our company’s offerings.

Work closely with marketing, they will contribute to lead generation activities with broader campaigns and provide valuable insights from the market to help refine messaging and positioning.

Beyond outreach, the BDE will nurture leads over time, maintaining regular contact, providing relevant insights, and tracking changes in prospect needs to ensure a timely and effective handover to the sales team. By managing these relationships, they move potential customers through the early stages of the buying journey.

Additionally, the role involves gathering intelligence on industry trends, procurement frameworks, and competitor activity to identify emerging opportunities. Maintaining accurate records in our CRM system and ensuring smooth handovers to the sales team are also essential.

The BDE is fundamental in driving new business by securing, nurturing, and qualifying early-stage opportunities, helping to expand market reach and accelerate sales growth.

The BDE will:

• Identify potential clients through research, networking, and industry insights.
• Develop targeted outreach strategies to engage new prospects.
• Build a database of leads using CRM tools, including data cleansing and segmentation.
• Conduct cold calls, emails, and LinkedIn outreach to initiate conversations.
• Nurture and qualify leads based on company needs, budget, and decision-making process.
• Set up introductory meetings for senior sales or account teams.
• Monitor industry trends, competitor offerings, and market changes.
• Identify new opportunities for business expansion and /or ways to serve existing customers better.
• Gather intelligence on customer pain points and needs and feedback.
• Work closely with marketing on lead nurturing campaigns and webinar/event sign ups.
• Qualify and pass high-potential leads to the sales team.
• Provide insights from prospect interactions to refine messaging and strategy.
• Maintain accurate records of outreach efforts and lead status.
• Track KPIs such as response rates, meetings booked, and conversion rates.
• Continuously refine approach based on data insights and feedback.

The above is not an exhaustive list of duties and you will be expected to perform different tasks as necessitated by your changing role within the organisation and the overall business objectives of the organisation.

Essential Skills

• 1+ year of business development/lead generation/sales experience. (preferably in B2B)
• Strong research and prospecting skills, with the ability to identify and engage potential clients.
• Expertise in connecting and engaging decision-makers across multiple channels.
• Confidence in cold outreach, including calls, emails, and LinkedIn messaging.
• Strong presentation and communication skills with high level of attention to detail.
• Strong knowledge of the sales / discovery / qualification process.
• Familiarity with CRM systems (preferably HubSpot and HubSpot automations) and sales pipeline management.
• Clear focus on customers, performance, and results.
• High level of initiative and responsibility.
• Ability to work under pressure, organise and priorities responsibilities.
• Competent in the use of IT systems, including but not limited to Excel, PowerPoint, Word, and social media platforms.

Think you’ve got what it takes?

Put meaning behind your work ambitions. If you have the skills, the capability, and an approach and ethos which mirrors ours, if you want to work in an environment which celebrates achievement and success, and nurtures and supports people to achieve their goals, then we want to hear from you.

Submit your interest in the position, please apply by using the form below and attached your CV and a covering letter.