Embridge Consulting redefines business transformation with a new emotionally intelligent, ‘elastic’ approach

Award-winning consultancy, Embridge Consulting, has outlined a new, emotionally intelligent ‘elastic’ approach to change, designed to help business transformation adapt, stick and scale for organisations UK wide.

Originally founded in 2009, Embridge has established an unrivalled reputation for its approach to technology-enabled business transformation, successfully combining expert services with proven software solutions including ERP, financial planning and analysis (FP&A), source-to-pay, HR, recruitment and wider operational systems.

With the latest research revealing that 88% of transformation initiatives fail to achieve their original goal, Embridge has now unveiled a new approach that will flex as conditions shift, scale as organisations evolve, and ultimately ‘stick’ because people are supported and understood.

Daniel Chilton, Chief Experience Officer of Embridge Consulting explained: “We see that it’s not the change goal that’s the issue – for example changing your ERP, consolidating data or optimising your operations – it’s change that’s delivered in a rigid way. Objectives evolve, resources move and people resist, so an elastic approach makes the difference.  

Furthermore, we see Emotional Intelligent (EQ) leadership as the secret ingredient to change that adapts, sticks and scales. EQ is more than “people centric” change – it means leaders understand the impact of change on themselves, as well as those they support and respond accordingly. In the end, technology and processes don’t burn out, people do. “ 

Under ‘Elastic Change’ Embridge is combining its three Es: Excellence in Technology, Expandable Services and Emotionally Intelligent Leadership to keep change moving in people-led environments where priorities, policies and pressures shift; all while propelling the forward-thinking consultancy to the forefront of the business transformation sector.  

Emma O’Brien, Founder and CEO of Embridge Consulting and the 2025 winner of the Everywoman Entrepreneur Tech Innovator Award, explained: “Embridge was founded to help organisations make positive change to deliver their mission. As technology, cloud platforms and AI turned change from a cycle into a constant, we saw traditional, project-led transformation struggle to keep pace, leaving plans outdated and people carrying the strain.  

In response, we evolved from one-off implementations to long-term partnerships, from fixed offerings to flexible services, and from technology-first change to leadership that recognises the human experience of transformation. This evolution has led us to ‘Elastic Change’, combining Expandable Services, Excellence in Technology and Emotionally Intelligent Leadership to help organisations adapt continuously without losing momentum or burning their people out. We’re incredibly excited to introduce this new approach and feel it truly sets Embridge aside from the conventional approach to transformation, which continues to fail time and again.” 

Since inception, Embridge has delivered complex transformation for hundreds of organisations across the public sector, NHS and healthcare, higher education, not-for-profit and professional services.  

Headquartered in Gravesham, Kent, the consultancy operates to high industry standards, affirmed by its accreditations in ISO 9001, 27001 and 14001.  

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