Privacy Policy

Introduction

1.1    We are committed to safeguarding the privacy of our website visitors and service users.

1.2    This policy applies where we are acting as a data controller with respect to the personal data of our website visitors and service users; in other words, where we determine the purposes and means of the processing of that personal data

1.3    We use cookies on our website. We use strictly necessary cookies without asking for consent . We may also use some low-risk cookies, such as those that remember your preferences or help us improve our website, without consent. We will tell you about these and you can switch them off at any time in your cookie settings. We will always ask for your consent before using other cookies, including advertising, tracking and third-party cookies.

1.4    In this policy, “we”, “us” and “our” refer to Embridge Consulting (UK) Ltd. For more information about us, see Section 13.

1.5 This policy was last updated on 28 October 2026.

2. How we use your personal data

2.1    We may process data about your use of our website and services (“usage data“), which may include your IP address, company name, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your service use. The source of the usage data is our analytics tracking system. We process it to analyse the use of our website and services. The legal basis for this processing is our legitimate interests, namely monitoring and improving our website and services and for marketing purposes.

2.2    We may process your account data and the personal data provided in the course of your use of our services (“account data“). This may include your name, job title, telephone number and email address. The source this data is you or your employer.  The account data may be processed for the purposes of operating our website, providing our services, ensuring the security of our website and services, maintaining back-ups of our databases and communicating with you.  The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business and taking steps at your request.

2.3    We may process information that you post for publication on our website or through our services (“publication data“). The publication data may be processed for the purposes of enabling such publication and administering our website and services. The legal basis for this processing is consent and/or the performance of a contract between you and us.

2.4   We may process information contained in any enquiry you submit to us regarding goods and/or services (“enquiry data“). The enquiry data may be processed for the purposes of responding to your enquiry and offering, marketing and selling relevant goods and/or services to you. The legal basis for this processing is our legitimate interests in responding to enquiries and promoting our services, and where applicable,  taking steps at your request to enter into a contract with you or your employer. We will only send you marketing in the ways described in this privacy policy.

2.5    We may process information relating to our customer relationships (“customer relationship data“), which may include your name, your employer, your job title or role, your contact details, and information contained in communications between us and you or your employer.   The source of the customer relationship data is you or your employer.  It may be processed for the purposes of managing and recording our relationships and communications with customers and promoting our products and services to customers. The legal basis for this processing is our legitimate interests in the proper management of our customer relationships.

2.6    We may process information relating to transactions, including purchases of goods and services, that you enter into with us and/or through our website (“transaction data“), which may include your contact details and the transaction details.  The transaction data may be processed for the purpose of supplying the purchased goods and services and keeping proper records of those transactions, including by using AI-enabled tools as described in this privacy policy. The legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract, and our legitimate interests in the proper administration of our business.

2.7    We may process information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters (“notification data“). The notification data may be processed for the purposes of sending you the relevant notifications and/or newsletters. The legal basis for this processing is consent, which you can withdraw at any time.

2.8    We may process information contained in or relating to any communication that you send to us (“correspondence data“), which may include the communication content and metadata associated with the communication.  The correspondence data may be processed for the purposes of communicating with you and record-keeping. The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business and communications with users.

2.9  We may process any of your personal data identified in this policy where necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure, or for the purpose of obtaining professional advice. The legal basis for this processing is our legitimate interests in the protection and assertion of our legal rights, your legal rights and the legal rights of others.

2.10  In addition to the specific purposes set out in this Section 2, we may also process any of your personal data where such processing is necessary for compliance with a legal obligation to which we are subject.

2.11  Please do not supply any other person’s personal data to us, unless we prompt you to do so.

How we contact you

2.12 We will contact you about the services you have requested or that we provide to you or your employer. These are service communications and are not marketing.

2.13 We may also send you marketing communications about our services, events and insights. We will ask for your consent before sending marketing communications. We will not share your personal data with third parties for their own marketing purposes unless you have consented to us doing so.

2.14 You can opt out of marketing or withdraw your consent at any time and free of charge by using the ‘unsubscribe’ link in any marketing email or by emailing [email protected]. We will stop sending you marketing communications immediately and will keep a record of your request so that we do not contact you again. Opting out of marketing will not stop service communications.

3. Providing your personal data to others

3.1   We may disclose your personal data to our insurers and/or professional advisers insofar as reasonably necessary for the purposes of obtaining professional advice, or the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.

3.2    We may disclose correspondence data to our suppliers or subcontractors identified at [EC1] https://embridgeconsulting.com[EC2] /about-embridge/partners/insofar as reasonably necessary for Marketing purposes, where you have requested information on their products or services and have consented to us sharing your details with them for that purpose.

3.3    In addition to the specific disclosures set out in this Section 3, we may disclose your personal data where necessary for compliance with a legal obligation to which we are subject, to protect your vital interests or those of another natural person, or for the establishment, exercise or defence of legal claims.

3.4    We use other data processors to help us conduct our business activities.  These include software and cloud service providers to host and operate our data systems, email (Office 365), helpdesk (Freshdesk), Unit4 & QTC (ERP and hosting), Copilot, Zoom/Teams for online meetings, Hubspot (Marketing Automation), Pennisular (HR), Google Analytics, Leadfeeder and Hubspot for website and email tracking.

3.5    We also obtain and process contact data as part of our contracted services to channel partner organisations and their customers or to direct customers. That processing is carried out in accordance with UK data protection law,  for our legitimate business purposes or to meet our legal and contractual obligations.

4. International transfers of your personal data

4.1    Some of our service providers (see paragraph 3.5) may store or process your personal data outside the UK. We will only transfer your personal data outside the UK where: (a) the UK Government has recognized the destination country as providing an adequate level of protection; (b) we have put appropriate safeguards in place, such as the International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses or binding corporate rules, and have assessed that your personal data will receive an adequate level of protection; or (c) another exception under UK data protection law applies.

4.2    You acknowledge that personal data that you submit for publication through our website or services may be available, via the internet, around the world. We cannot prevent the use (or misuse) of such personal data by others.

5. Retaining and deleting personal data

5.1    We will not keep your personal data for longer than is necessary for the purposes for which it is processed, and we will comply with any statutory or regulatory obligations relating to the retention of records. Where we cannot specify a retention period in advance, we will determine it by reference to our statutory and regulatory obligations relating to the retention of records.

5.2    We respect requests to stop processing your personal data for marketing purposes. This includes keeping a record of your request indefinitely so that we can respect your request in the future.

5.3   We may retain your personal data where such retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another person.

Data category	Retention period
Website analytics and cookies	12 months
Enquiries not leading to a contract	12 months from last contact
Client contract and matter records	Term of contract and 6 years thereafter
Accounting and tax records	6 years from the end of accounting period
Marketing contacts	Until you unsubscribe
Complaints and data rights requests	3 years from resolution

5.4    In some cases it is not possible for us to specify in advance the periods for which your personal data will be retained. In such cases, we will determine the period of retention.

5.5    Notwithstanding the other provisions of this Section 5, we may retain your personal data where such retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.

6. Security of personal data

6.1    We will take appropriate technical and organisational measures to secure your personal data and to prevent its loss, misuse or alteration.

6.2    We will store all your personal data on secure servers, personal computers and mobile devices, and in secure manual record-keeping systems.

6.3    The following personal data will be stored by us in encrypted form: your name, contact information.

6.4    Data relating to your enquiries and financial transactions that are sent from your web browser to our web server, or from our web server to your web browser, will be protected using encryption technology.

6.5    You acknowledge that the transmission of unencrypted (or inadequately encrypted) data over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.

7. Amendments

7.1    We may update this policy from time to time by publishing a new version on our website.

7.2    You should check this page occasionally to ensure you are happy with any changes to this policy.

7.3    We may notify you of significant changes to this policy by email or through the private messaging system on our website.

8. Your rights

8.1    In this Section 8 we have summarised the rights that you have under data protection law. Some of the rights are complex, and not all of the details have been included in our summaries. Accordingly, you should read the relevant laws and guidance from the regulatory authorities for a full explanation of these rights.

8.2    Your principal rights under data protection law are: (a)    the right to access; (b)    the right to rectification; (c)    the right to erasure; (d)    the right to restrict processing; (e)    the right to object to processing; (f)    the right to data portability; (g)    the right to complain to us and to the Information Commissioner’s Office; and (h)    the right to withdraw consent.

8.3    Access. You have the right to confirmation as to whether or not we process your personal data and, where we do, a copy of that data, together with certain additional information, including the purposes of the processing, the categories of personal data concerned and the recipients of the personal data. The first copy will be provided free of charge, but additional copies may be subject to a reasonable fee. We may withhold information where providing it would adversely affect the rights and freedoms of others.

8.4    Rectification. You have the right to have any inaccurate personal data about you rectified and, taking into account the purposes of the processing, to have any incomplete personal data about you completed.

8.5    Erasure. In some circumstances you have the right to the erasure of your personal data without undue delay, including where it is no longer necessary for the purposes for which it was collected; you withdraw consent; you object to the processing where the processing is for direct marketing or where the  personal data has been unlawfully processed. However, there are exclusions of the right to erasure. The general exclusions include where processing is necessary for exercising the right of freedom of expression and information; for compliance with a legal obligation; or for the establishment, exercise or defence of legal claims.

8.6    Restriction. In some circumstances you have the right to restrict the processing of your personal data. Those circumstances are: where you contest the accuracy of the personal data; where processing is unlawful but you oppose erasure; where we no longer need the personal data but you require it for the establishment, exercise or defence of legal claims; or while we verify an objection you have made. Where processing has been restricted on this basis, we may continue to store your personal data but will only process it with your consent; for the establishment, exercise or defence of legal claims; for the protection of the rights of another natural or legal person; or for reasons of important public interest.

8.7    Objection. You have the right to object to our processing of your personal data on grounds relating to your particular situation; to processing carried out in the exercise of any official authority; or for the purposes of our legitimate interests. If you make such an objection, we will stop processing your personal information unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing is for the establishment, exercise or defence of legal claims.

8.8    Direct marketing. You have the right to object at any time to our processing of your personal data for direct marketing purposes (including profiling for direct marketing purposes). If you object, we will stop processing your personal data for this purpose. You can opt out at any time by using the unsubscribe link in our marketing emails or by contacting us.

8.9  Portability. To the extent that the legal basis for our processing of your personal data is: (a)    consent; or (b)    the performance of a contract, and such processing is carried out by automated means, you have the right to receive your personal data from us in a structured, commonly used and machine-readable format. However, this right does not apply where it would adversely affect the rights and freedoms of others.

8.10  Complaints. If you are unhappy with how we have handled your personal data, you have the right to complain to us. Please send your complaint to [insert] or write to us at the address in section 13. We will acknowledge your complaint within 30 days and investigate it without undue delay. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK regulator for data protection, at Make a complaint | ICO or on 0303 123 1113. We would welcome the opportunity to address your concerns first, but you do not have to complain to us before contacting the ICO.

8.11 Withdrawing consent. Where the legal basis for our processing is consent, you have the right to withdraw that consent at any time. Withdrawal will not affect the lawfulness of processing before the withdrawal.

8.12 You may exercise any of your rights in relation to your personal data by written notice to us, in addition to the other methods specified in this Section 8. We will respond within the time limits set by data protection law.

8.13 If you are in the European Economic Area and EU data protection law applies to our processing of your personal data, you have equivalent rights under the EU General Data Protection Regulation. You may also complain to the data protection authority in the EU member state where you live or work, or believe the infringement occurred.

9. Third party websites

9.1    Our website includes hyperlinks to, and details of, third party websites.

9.2    We have no control over, and are not responsible for, the privacy policies and practices of third parties.

10. Personal data of children

10.1  Our website and services are not directed at persons under the age of 16.

10.2  If we have reason to believe that we hold personal data of a person under the age of 16 in our databases, we will delete that personal data.

11. Cookies

11.1  A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.

11.2  Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed..

11.3  Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.

11.4        Cookies that we use

11.5  We use cookies for the following purposes: (a)    authentication – we use cookies to identify you when you visit our website and as you navigate our website. (b)    shopping cart – we use cookies to maintain the state of your shopping cart as you navigate our website (cookies used for this purpose are: _gd# (c)    analysis – we use cookies to help us analyse the use and performance of our website and services (cookies used for this purpose are: _ga; _gat; _gid and (d)    cookie consent – we use cookies to store your preferences in relation to the use of cookies more generally (cookies used for this purpose are: cookie_notice_accepted)

11.6 Our service providers use cookies and those cookies may be stored on your computer when you visit our website.

11.7  We use Google Analytics to analyse the use of our website. Google Analytics gathers information about website use by means of cookies. The information gathered relating to our website is used to create reports about the use of our website. Google’s privacy policy is available at: https://www.google.com/policies/privacy/. The relevant cookies are: _ga; _gat; _gid. We only set Google Analytics cookies if you consent.

11.8    Marketing – Youtube. We use cookies to track visitors across our website. The cookies used for this purpose are: GPS;PREF;VISITOR_INFO1LIVE;YSC  . We only set these cookies if you consent.

11.9 If you are visiting our websites or accessing our applications, we collect the following information via Leadfeeder, provided by your browser or mobile device. We only use Leadfeeder tracking if you have consented to marketing cookies. You can view their privacy policy here: https://www.leadfeeder.com/privacy/

• IP address (from users signing into the service, for security purposes)

• Pages accessed
• Time of visit
• Time of last visit

• Name of the owner of the IP address

• Reverse domain of the IP address

• Referring site, application, or service, including the relevant search queries that led you to Leadfeeder’s website

• Browser information

• Operating system and device information

• IP address (from users signing into the service, for security purposes)

11.10    Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version. You can however obtain up-to-date information about blocking and deleting cookies via these links: (a)    https://support.google.com/chrome/answer/95647?hl=en (Chrome); (b)    https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences (Firefox); (c)    http://www.opera.com/help/tutorials/security/cookies/ (Opera); (d)    https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies (Internet Explorer); (e)    https://support.apple.com/kb/PH21411 (Safari); and (f)    https://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacy (Edge).

11.11  Blocking all cookies will have a negative impact upon the usability of many websites.

11.12  If you block cookies, you will not be able to use all the features on our website.

11.13 You can manage your preferences relating to the use of cookies on our website by visiting: https://embridgeconsulting.com/privacy-policy [EC3] 

11.14 You can withdraw your consent to cookies, or object to any analytics or preferences cookies we set without consent, at any time and free of charge by changing your cookie settings.  

13.        Our details

13.1  This website is owned and operated by Embridge Consulting (UK) Ltd, registered in England and Wales under company number 09600193, whose registered office is at Suite 2046 Fleet House, Springhead Enterprise Park, Northfleet, Kent DA11 8HJ, UK.

13.2 13.4  You can contact us: (a)    by post, to the postal address given above; (b)    using our website contact form; (c)    by telephone, on the contact number published on our website from time to time; or (d)    by email, using [email protected].

14.        Data protection officer

14.1  You can direct data protection queries and complaints to us for the attention of the Data Protection Officer via [email protected] or the address above.