Autotrader – the UK’s largest online automotive marketplace – has successfully de-risked a critical part of its upcoming ERP cloud migration with support from people-first business transformation consultancy, Embridge Consulting.
With over 77.5 million monthly visits and 445,000 live vehicle listings, Autotrader depends on seamless system performance – making integration reliability a top priority ahead of its transition to Unit4 Cloud.
Autotrader turned to its already trusted Business Transformation as a Service (BTaaS) partner – Embridge – for expert support in preparing current, mission-critical integrations for the upcoming transition.
After detailed consultation, the Embridge team recommended deploying LEO – its own fully managed integration service – used to replace Autotrader’s legacy on-premise database connection with a future-ready solution compatible with cloud.
Launched in Spring 2025, LEO facilitates seamless communication between cloud and on-prem applications, via a secure, scalable, Integration-as-a-Service (IaaS) model. Offering both custom integrations and pre-built connectors, it allows organisations like Autotrader to modernise their IT landscapes without additional burden or risk.
Speaking about the partnership with Embridge, John Chan, Head of Finance Systems and Business Insight at Autotrader UK, stated:
“Embridge Consulting provides us with top-tier professional services for business support – including LEO – assisting with our cloud migration journey. This helps us free up internal resource to concentrate on further developing our use of Unit4BW, incorporating new functionalities from SC2 and Spend Analytics to migration users to the web version of BW – safe in the knowledge that Embridge will be there to assist if required”.
Elaborating on the benefits unique to LEO, Faye O’Connell, Chief Product Officer of Embridge Consulting, explained:
“Integration is one of the biggest challenges in digital transformation. As organisations like Autotrader transition to cloud-based ERP and SaaS ecosystems, they need a secure, flexible, hassle-free way to connect their applications. LEO is our response to growing integration complexity. It helps clients move away from expensive, high-maintenance solutions towards a scalable, fully managed model.
We are delighted with the outcome for Autotrader and look forward to working with the team through continued partnership”.
Dave Whybrow, Technical Solutions Consultant at Embridge Consulting, added:
“Our team takes real pride in going the extra mile – not just to deliver integrations that work, but ones that perform reliably under pressure. For Autotrader, that meant designing and managing a solution that can handle high monthly traffic volumes without compromising speed or operational integrity. By breaking data into intelligent batches, we’ve made sure everything runs smoothly, securely, and in a way that fits their business – both now and in the future”.
Built on Microsoft Azure, LEO continues to expand its ecosystem of connectors for leading enterprise platforms, already delivering impressive results for many commercial customers.
Autotrader continues to collaborate with Embridge, both during busy monthly billing cycles and throughout its ongoing transition to Unit4 Cloud, anticipated for completion by the end of this year.
De-risking the process has been incredibly important to Autotrader, with LEO proving critical to protecting key integrations in advance whilst alleviating the ongoing management burden for Autotrader’s internal team.
Headquartered in Gravesham, Kent, Embridge Consulting operates to high industry standards, affirmed by its accreditations in ISO 9001, 27001 and 14001 and its recent acceptance onto the G-Cloud 14 public sector framework.
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