Living next door to ADDIE Alice

Most of you all at some point will have sung along to the song that Smokie made famous in the 70’s – Living next door to Alice.  So today we are introducing you to ADDIE!

A go-to process that a lot of designers will use when creating learning today and is the most commonly used structure for instructional design to date.

Originally developed over 40 years ago by Florida State University to aid military training. ADDIE is still the leading eLearning methodology of choice. Its popularity is purely down to its simple ease of use, flexibility and versatility. Its also cyclical, meaning that you can correct any errors made in previous iterations, and in doing so improving the quality of the end product.

This article is designed to get you up to speed with ADDIE. It will introduce you to how you can use this method effectively to create amazing learning.

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Getting to know ADDIE.


In short, ADDIE is an acronym, detailing the model’s main phases: Analysis, Design, Development, Implementation, and Evaluation.

The more you study the requirements prior to creating a course, the more effective the resulting course will be. The instructional designer will need to analyse all the factors to develop a timely and appropriate course.

Analysis helps you gain a clear understanding of:

  • Who the target audience of the learning is and, in addition, what skills or knowledge do they already have? This avoids duplication or redundancy of information.
  • Specific goals the client needs achieving in the training – what learning will be solved?
  • What are the constraints or barriers of using eLearning to deliver this information effectively? In what environment will the eLearning be distributed? Are there limitations to access etc.
  • Are there any technical requirements? What device will a learner be viewing on? What browser will be used to launch the course and other technical aspects?
  • Establish links between learning objectives and real-world concepts, ensuring learners retain the maximum amount of information.


The goal of the 2nd stage is to create the structure of the course, planning specific course objectives. Each topic and module that needs to be a feature. What media and resources will be an accompaniment to support the learning. The content of the course and how the course is evaluated. This is essentially the main bulk of the course development.


The developer will take the outcome of the design stage and assemble the content to create the eLearning course during the development stage. At this stage, the course is tested and performance issues corrected and, content evaluated.


The course is launched and made available to the learners where functional checks are carried out and any issues or problems resolved.


The Evaluation stage is of high importance and is a necessity to ensure that the learning course has met the needs of the client and is used to ensure the materials are both relevant and correct in delivery.

The ADDIE method conclusion?

We hope this gave you a crash course in the ADDIE method that by following ensures that your eLearning is clearly amazing.

It is clear that the ADDIE model provides a relatively simple process to follow for both new and current instructional designers and that no crucial information is lost. This is a structure of process that ensures it’s easy to alter regarding specific changes of information allowing for quick responses and turn around times whilst also providing a consistent form of authoring.

Let us know how the ADDIE methodology works for you and above everything have fun creating your eLearning courses.

If you decide that creating courses is not for you, then drop a message to and let us do the (fun) hard work in creating the right course content for you.


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